18(3)2023

Bài viết

• Effects of organization structure on work motivation, engagement and job performance of public medical staff in The Mekong Delta Region

  Lý Khoa Đăng, Mai Ngọc Khương

  5-17

  • PDF (Vietnamese)
• The influence of entrepreneurship education, self-efficacy, on the entreprenerial intention of tourism students

  Trịnh Thị Hà

  18-31

  • PDF (Vietnamese)
• Influence of marketing mix on customer satisfaction and loyalty about food service in Ho Chi Minh City

  Nguyễn Hải Quang

  32-44

  • PDF (Vietnamese)
• Beverage product packaging color affects the impulse buying behavior of consumers at convenience stores in Ho Chi Minh City

  Nguyễn Nhật Đình Duy, Hoàng Cửu Long

  45-63

  • PDF (Vietnamese)
• Factors affecting the decision to choose e-commerce platform of consumers: The difference between generation Y & Z

  Nguyễn Hồng Quân, Lý Thị Thu Trang

  64-80

  • PDF (Vietnamese)
• The impact of customer experience on customer loyalty: Evidence from low-cost airlines in Ho Chi Minh City

  Bùi Nhất Vương, Nguyễn Thị Kim Ngân, Lê Thị Châu Kha, Nguyễn Mai Duy

  81-93

  • PDF (Vietnamese)
• Detect aspects affecting online customer service quality based on unstructured data mining

  Lê Triệu Tuấn, Phạm Minh Hoàn

  94-107

  • PDF (Vietnamese)
• Relationship among delivery service quality, customer satisfaction and customer loyalty in e-retailing at Can Tho City

  Lê Trung Ngọc Phát, Từ Thị Như Ý, Nguyễn Kim Hạnh

  108-122

  • PDF (Vietnamese)
• Relationship between brand trust and positive electronic word-of-mouth intention

  Phan Tấn Lực

  123-134

  • PDF (Vietnamese)
• Applying B-score model to analyze factors affecting financial risk at medical companies listed on Vietnam’s stock market

  Vũ Thị Hậu

  135-146

  • PDF (Vietnamese)
• Factors affecting doctors’ intention to continue working after retirement in the hospitals in Ho Chi Minh City

  Phạm Thị Thúy Hằng, Bùi Thị Ngọc Bé

  147-161

  • PDF (Vietnamese)
• Factors affecting the adoption of electronic word-of-mouth on the online travel agencies

  Hoàng Thị Phương Thảo, Trần Diệu Hằng

  162-174

  • PDF (Vietnamese)