Joseph Nye’s concept of soft power

Abstract

Since the introduction of soft power in 1990 by Joseph Nye, the term has quickly attracted the attention and research of scholars and politicians around the world. Soft power has been increasingly applied in national foreign policy to increase its position and influence in the world in the 21^st century. To contribute to research on soft power, the article delves into the historical context of Joseph Nye’s soft power, evolution from the term soft power until Joseph Nye’s systematic perfection of this term, the content of soft power and the deployment of soft power in foreign strategies of some most influential soft power countries.