ỨNG DỤNG MARKETING DỊCH VỤ NÂNG CAO CHẤT LƯỢNG ĐÀO TẠO TẠI TRƯỜNG ĐẠI HỌC TÀI NGUYÊN VÀ MÔI TRƯỜNG HÀ NỘI

Tóm tắt

ABSTRACT
Marketing services are applied in business and gradually widely applied in the field of education,
especially in higher education. These are all elements of the foundation of higher education and competition
in global education. Research goes into understanding and implementation of educational service application
marketing at University of Forestry. Research results show that: The university applies all service marketing
tools in higher education service marketing activities such as: product, price, location / distribution,
promotion, advertising, etc. people, technical facilities, application delivery process to increase enrollment
and enhance the brand of the University in the foreground of the enrollment employer, automatically operate
and comprehensively improve the quality and brand of the School; At the same time, the research is only
prioritized and limited in the marketing of higher education services
Keywords: Marketing, training, university