LỰA CHỌN TIÊU CHÍ ĐÁNH GIÁ CÔNG TÁC XÂYDỰNG THƯƠNG HIỆU ĐỘI TUYỂN BÓNG ĐÁ NAMQUỐC GIA VIỆT NAM

Abstract

Through reference to documents,
expert interviews combined with the method of
testing the scale by Cronbach’s Alpha coefficient
and analyzing exploratory factors, we have
built a set of 10 criteria to evaluate the current
state of the branding of the male Vietnam
national football team in the following aspects:
Core criteria group (3 criteria); Identification
criteria group (4 criteria) and Value-adding
criteria (3 criteria)