Tập 89 Số 89 (2026)

Đã Xuất bản: 2026-01-01

Gen Z Adoption of AI Virtual Assistants for Personalized Shopping: Motivations and Barriers in Ho Chi Minh City

Vo The Sinh, Ho Gia Nhu, Ly Kien Van, Nguyen Tran Lam Tu

1-10
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The Carbon Border Adjustment Mechanism and the Adaptive Capacity of Vietnamese Export Enterprises: Empirical Overview and Policy Recommendations

Tang My Sang, Tang My Ha

11-19
- PDF
How Consumer Participation Shapes Hot and Cold Engagement among Generation Z on Facebook?

Nguyen Thuy Linh, Tran Cong Duc

20-30
- PDF
The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and Depression

Quynh Le Dung Nguyen, Thu Nhat Anh Tran, Trung Thanh Nguyen, Anh Thi Ngoc Nguyen, Ha Thai Luong, Mai Hong Nguyen

31-39
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Green Consumption Trends and Challenges for Retail Businesses in Ho Chi Minh City

Nguyen Quang Trung

40-47
- PDF
Building Trust to Drive Purchase: Key Factors in Vietnamese Livestream Commerce

Ly Dan Thanh, Ngo Van Nhat, Dao Tra My, Phung Ngoc Bao Chau, Nguyen Pham Hong Ngoc

48-58
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Factors Influencing Electric Motorcycle Purchase Intention among Young Consumers in Ho Chi Minh City: The Role of Policy and Barriers

Van Duc Son Ha, Nguyen Thi Tra Thanh, Do Ha Vy, Ly Doan Duy Khanh

59-70
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The Impact of Automation on Labor Market Transformation and Sustainable Development: Empirical Evidence from Vietnam

Nguyen Thi Hong Mai, Le Cong Doan

71-79
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Liquefied Natural Gas Economic Impacts on Green Supply Chains: A Bibliometric Review of Energy Journals and Towards a Green Economy

Ha Minh Hieu, Ho Thi Trang Nhung

80-89
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Developing Green Supply Chain Towards Sustainable Economic Development: Evidence from Vietnam’s Food Processing Industry

Nguyen Phuong Thao

90-97
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Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image

Van Duc Chi Vu

98-107
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Macroeconomic Dynamics in Vietnam: Evidence from a Vector Autoregression Analysis of Money Supply, Inflation, Exchange Rate, Unemployment, and Oil Prices

Ngo Ha My Thanh, Lai Hao Nhi, Dang Quan Tri, Nguyen Thanh Luan, Phan Cong Thao Tien

108-118
- PDF
Social Media’s Impact on Green E-commerce in Vietnam: A Reciprocity Theory Perspective

Nguyen Tan Hiep, Nguyen Thai Dung, Duong The Duy

119-129
- PDF