Vol. 89 No. 89 (2026)

Published: 2026-01-01

Gen Z Adoption of AI Virtual Assistants for Personalized Shopping: Motivations and Barriers in Ho Chi Minh City

The Sinh Vo, Gia Nhu Ho, Kien Van Ly, Tran Lam Tu Nguyen

1-10
- PDF (Vietnamese)
The Carbon Border Adjustment Mechanism and the Adaptive Capacity of Vietnamese Export Enterprises: Empirical Overview and Policy Recommendations

My Sang Tang, My Ha Tang

11-19
- PDF (Vietnamese)
How Consumer Participation Shapes Hot and Cold Engagement among Generation Z on Facebook?

Thuy Linh Nguyen, Cong Duc Tran

20-30
- PDF (Vietnamese)
The Gamble of Blind Boxes: How Curiosity and Social Value Drive Impulsive Buying and Depression

Le Dung Nguyen Quynh, Nhat Anh Tran Thu, Thanh Nguyen Trung, Thi Ngoc Nguyen Anh, Thai Luong Ha, Hong Nguyen Mai

31-39
- PDF (Vietnamese)
Green Consumption Trends and Challenges for Retail Businesses in Ho Chi Minh City

Quang Trung Nguyen

40-47
- PDF (Vietnamese)
Building Trust to Drive Purchase: Key Factors in Vietnamese Livestream Commerce

Dan Thanh Ly, Van Nhat Ngo, Tra My Dao, Ngoc Bao Chau Phung, Pham Hong Ngoc Nguyen

48-58
- PDF (Vietnamese)
Factors Influencing Electric Motorcycle Purchase Intention among Young Consumers in Ho Chi Minh City: The Role of Policy and Barriers

Duc Son Ha Van, Thi Tra Thanh Nguyen, Ha Vy Do, Doan Duy Khanh Ly

59-70
- PDF (Vietnamese)
The Impact of Automation on Labor Market Transformation and Sustainable Development: Empirical Evidence from Vietnam

Thi Hong Mai Nguyen, Cong Doan Le

71-79
- PDF (Vietnamese)
Liquefied Natural Gas Economic Impacts on Green Supply Chains: A Bibliometric Review of Energy Journals and Towards a Green Economy

Minh Hieu Ha, Thi Trang Nhung Ho

80-89
- PDF (Vietnamese)
Developing Green Supply Chain Towards Sustainable Economic Development: Evidence from Vietnam’s Food Processing Industry

Phuong Thao Nguyen

90-97
- PDF (Vietnamese)
Green Gamification as a Driver of Green Eating Intention: The Mediating Role of Green Brand Image

Duc Chi Vu Van

98-107
- PDF (Vietnamese)
Macroeconomic Dynamics in Vietnam: Evidence from a Vector Autoregression Analysis of Money Supply, Inflation, Exchange Rate, Unemployment, and Oil Prices

Ha My Thanh Ngo, Hao Nhi Lai, Quan Tri Dang, Thanh Luan Nguyen, Cong Thao Tien Phan

108-118
- PDF (Vietnamese)
Social Media’s Impact on Green E-commerce in Vietnam: A Reciprocity Theory Perspective

Tan Hiep Nguyen, Thai Dung Nguyen, The Duy Duong

119-129
- PDF (Vietnamese)