Factors affecting green consumption behaviour: Empirical evidence from consumers in Tra Vinh province
Keywords:
green consumption behaviour, green consumption intention, theory of planned behaviour, Tra Vinh province.
Abstract
The article aims to determine the factors affecting the green consumption behaviour of consumers in Tra Vinh province based on the basic research theoretical framework (Theory of planned behaviour by Ajzen - TPB). Data was collected through direct interview with 300 consumers in Tra Vinh province...
điểm /
đánh giá
Published
2023-04-25
Section
KHOA HỌC XÃ HỘI VÀ NHÂN VĂN