SOME CRITERIA FOR THE ASSESSMENT OF COMPETITIVE CAPACITY OF GARMENT ENTERPRISES (COMPARATIVE STUDY OF THE CENTRE OF PRODUCTION AND SERVICES, HA NOI UNIVERSITY OF TEXTILE AND GARMENT)

Abstract

The existence and development of enterprises in general and garment enterprises in particular depend largely on competitiveness. This study aims to analyze some criteria for the assessment of competitive capacity of garment enterprises – a comparative case study at the Manufacturing - Service Center of Hanoi Industrial Textile Garment University. The criteria for evaluating enterprise competitiveness being used include: finance, human resources, technology, executive management and intellectual property. When analyzing, the authors have synthesized into a matrix of competitive images of enterprises to be able to see the competitive position of each enterprise. From there, SWOT analysis is conducted and the paper proposes some solutions to improve competitiveness of the Manufacturing - Service Center of Hanoi Industrial Textile Garment University.