DEVELOPING A READING CULTURE FOR STUDENTS OF UNIVERSITY OF BANKING IN THE CONTEXT OF DIGITAL RANSFORMATION

Abstract

At the present time, under the impact of the Industrial Revolution 4.0, the era of audio-visual technology has been profoundly influenced all areas of social life, including reading culture. By methods of statistical synthesis, analysis and evaluation, the authors have studied the current situation of reading culture of Banking University’s student; since, propose some solutions with the aim of building reading culture for students of the Banking University. The article has not only theoretical significance but also great practical significance for the propagation, education and training of reading culture for students in the new situation