NGHIÊN CỨU SỰ HÀI LÒNG CÔNG VIỆC CỦA HƯỚNG DẪN VIÊN DU LỊCH KHU VỰC ĐỒNG BẰNG SÔNG CỬU LONG

Abstract

This study used a JDI 5-factor scale (Job Descriptive Index), reliability analysis
method based on Cronbach's Alpha coefficient, exploratory factor analysis (EFA),
linear regression analysis, T-test and one-way analysis of variance (One-way
ANOVA) to achieve the research objectives. The research’s findings indicates that
5 factors affecting the job satisfaction of tour guides is the nature of work, welfare
and salary, superior support, training and promotion and work environment. In
addition, the findings of the researchs determines that the factor that has the
strongest impact on job satisfaction of tour guides is the factor of superior support.
The research also recommends solutions to increase the job satisfaction of tour
guides in the Mekong Delta region based on the research findings.