Applying Social Listening in analyzing students' social network usage behavior

Abstract

     Social listening is emerging as an effective, objective and accurate tool to study user behavior on social networks. This research paper presents concepts and roles of social listening in studying public opinions in general and students’ behavior of participating in social networks in particular. On that basis, proposing research directions and applications of social listening and studying students’ behavior of using social networks, thereby supporting and orienting them to participate actively, safely and responsibly in social networks.