Solutions to develop the value chain of Cau Duc pineapple industry in Hau Giang Province

Abstract

Cau Duc pineapple is one of the key products of Hau Giang province with 04 products that have been certified as 03-star OCOP. However, the production and consumption of the pineapple industry is still limited. Therefore, the study conducted interviews with 78 observations including actors in the value chain. By using value chain analysis tools, the research results show that the distribution channel through middleman still share the highest proportion, accounting for about 89%, the rate of contract farming between farmers and enterprises is quite limited. Distribution channel through community-based tourism has contributed to bringing high added value to farmers. Regarding the production cost structure of pineapple, the research shows that the cost of pineapple seedlings, fertilizer and hired labor account for a large proportion of the total cost. To develop the livelihoods of pineapple farmers, it is inevitable to reduce production cost, especially seedling costs and to promote the application of mechanization to reduce hired labor costs.