SITUATION OF MARKETING ACTIVITIES OF 108 MEDICAL CLINIC, NAM DINH PROVINCE IN 2018 – 2020

Abstract

The development and implementation of marketing activities is now absolutely necessary in the context of increasingly fierce competition among medical facilities. This article conducted to describe the situation of marketing activities of 108 medical clinic, Nam Dinh province in 2018-2020. The study used a cross-sectional method in order to collect all reports, operational plans and marketing activities implementation plans that have been deployed at the clinic in 2018-2020. The results show that the scores are evaluated for 05 structures. Marketing activities section is below average 0.29 points. Components of Marketing Evaluation and Implementation Plan achieved 0.4 points, Information System and Marketing Strategy scored 0.3 points; Marketing mix scores 0.25. Evaluation on 07 elements of the marketing mix shows that these elements are limited. The process was rated the highest score with 2/4 points (0.5 points). The lowest rating for products and services is only 1/10 (0.1 point). Customer satisfaction with the lowest factors in promotion activities with 41.3% and the highest with human factors with 86.3%. Therefore, 108 medical clinic needs to implement the marketing strategy and allocate budget for the implementation of the marketing strategy in the coming years.