THE DIFFERENCE BETWEEN GENERATION Y AND GENERATION Z ABOUT MOTIVATIONS OF SHARING TRAVEL PHOTOS ON FACEBOOK

Abstract

Taking photos and sharing travel photos on Facebook is gaining popularity among travelers. The study aims to identify and analyze the differences between Generation Y and Generation Z about motivations of sharing travel photos on Facebook. Cronbach's Alpha, Exploratory Factor Analysis and Confirmatory Factor Analysis were used to identify the motivations. Independent T - Test is used to assess the difference between Generation Y and Generation Z. The results obtained from a survey of 584 travelers showed that the 5 motivations for sharing travel photos on Facebook of Generation Y and Z are: Self-expression, information, entertainment, disclosure, image retention. In which, information and image retention are two prominent motivations of Generation Y; Self-expression and entertainment are two prominent motivations of Generation Z.