ANALYSIS OF MANGO VALUE CHAIN IN YEN CHAU DISTRICT, SON LA PROVINCE

Abstract

Study data was collected from directly interviewing 356 commercial mango growers, 10 cooperative groups, cooperatives, export enterprises, 10 traders, 10 retailers, and 20 consumers in Yen Chau district. The study result indicated that traders got the highest profit in compared with other stakeholders in whole value chain. Mango growers received a small profit, accounting for only 28.8 percent in total profit of whole chain. Analysis of 5 mango distribution channels showed that the channel “grower -> cooperative, cooperative group ->export enterprise -> foreign consumers” was the main consumption channel with the highest mango sales. This channel also created the highest net value-added of the whole channels (13,102 Vietnam dong per kilogram (vnd/kg)). Of which mango growers were beneficiary with 48.48 percent of total value-added of the chain. Thus, the channel was considered as the most efficient distribution one and should be developed. Additionally, the direct marketing channel “mango grower -> domestic consumers” should also be promoted by connecting with agricultural tourism development programs and applying Information Technology (IT) in direct sales by farmers in the 4.0 era. Since then, the study has proposed solutions to develop the mango value chain in Yen Chau district, Son La province.