OVERVIEW OF BIG DATA ANALYTICS IN E-COMMERCE

Abstract

Big data analytics brings many benefits to e-commerce businesses. It not only allows them to better understand their customer behavior and business development trends, but also allows them to make more accurate decisions to improve sales, marketing, retention customers and every other aspect of business. However, analyzing big data can be difficult, especially when the infrastructure that is serving it does not work optimally, leading to important information being unavailable or delayed. This paper reviews an overview of the benefits of big data analytics and proposes an analytics model for e-commerce businesses, giving them an insight into their use. Big data to improve sales performance. This model can serve as a reference for subsequent studies on big data.