SWOT ANALYSIS AND A RELATIONSHIP BETWEEN OFFICE’S RESPONSIBILITIES AND FOUNDATION OF CORPORATE CULTURE

Abstract

Today, corporate culture has become an effective tool to support the existence and development of businesses. One of the important success factors of a business is building a suitable culture, bringing its own identity. This also requires businesses to maintain a cultural routine, promote their capacity and promote the contribution of all people to achieving the overall goals of the organization. But the role of the office in organizing the implementation of corporate culture has not been paid attention to research. Through researching, surveying and analyzing the responsibilities of the office, the authors initially realized: the first role is the office responsible for advising on the strategy of building corporate culture for business leaders; the office is responsible for organizing the implementation of corporate culture; the office is directly responsible for maintaining a number of corporate culture values ​​and standards. The SWOT analysis structure helps businesses be forced to think and pay more attention to the role of offices in organizing corporate culture.