TECHNIQUES TO CREATE MOTION GRAPHICS IN COMMUNICATION VIDEO PRODUCTION

Abstract

With the considerable development of technology, Motion Graphics becomes an useful tool to improve communication efficiency. This article is aimed to introduce the different techniques, methods, and platforms of motion graphics as well as evaluating its role in increasing audience engagement & the effectiveness of image communication. The authors used some methods, including: document research, collecting data through survey and observing the level of viewers’s access via 05 communication videos on Covid-19 of Falcuty of Multi-Media Communication. Thereby, the article presents the research results relating to the contents: some graphic motion methods in communication; influencing factors, visual elements of motion graphics and its role in communication. Basing on that, the authors draw conclusions to support the Department of Multimedia Communication - University of Information Technology and Communication to have suitable teaching orientation and improve learning efficiency & application of Motion Graphics in communication for students.