MANAGING AND PROTECTING THE PRACTICES RELATED TO THE VIET BELIEFS IN THE MOTHER GODDESS SEEN FROM SOCIAL ASSOCIATION AND COMMUNITY INVOLVEMENT

Abstract

Social association and community involvement are the new solutions in cultural heritage management and protection strategies today. In a case study in Hue city, this paper aims to discover management and protection strategies based on social association and community involvement with solutions for linking managers and communities, building consensus in targets of protecting and promoting heritage values of communities. This paper explains the role of social associations and communities in cultural management for promoting the protection process of the practices related to the Viet beliefs in the Mother Goddess. This study employs the ethnographic fieldwork methodology in Hue city to explain the perspectives of the social association and community and the status of social association in cultural heritage value protection. The practical implication is some recommendations for protecting cultural heritage-based community involvement.