BUILDING ONLINE BUSINESS STRATEGY AT VNPT BINH DUONG BUSINESS CENTER

Abstract

According to Google’s 2019 Southeast Asian e-commerce report, Temasek Brain & Company predicts the average growth rate for the period 2015-2022 of Vietnam’s e-commerce to be 25% and according to a survey of Vietnam’s Ministry of Industry and Trade in 2021, online business results in the period 2016 - 2020 reach 30% per year in the period 2016-2020. VNPT Vinaphone Vietnam Group has a policy in approaching, expanding and increasing brand coverage to customers through online business. With the desire to research and build an online business strategy for VNPT business center (TTKD VNPT) Binh Duong, the research team based on Osterwalder's online business model, combined with the construction model. and developed Fred R.David's strategy to analyze factors in the current business operations of VNPT Binh Duong Business Center. The research results have suggested 4 strategies (Product development strategy; Market development strategy; Marketing strategy; Forward integration strategy) for online business for VNPT Binh Duong in the coming time. This study can suggest VNPT Binh Duong strategies in the near future.