GIẢI PHÁP KHAI THÁC VÀ PHÁT TRIỂN NHÃN HIỆU TẬP THỂ “THANH TRÀ HUẾ” TRÊN ĐỊA BÀN TỈNH THỪA THIÊN HUẾ

Abstract

“Thanh tra Hue" is considered a famous specialty of the Ancient Capital region, impressing not only for the people here but also for tourists because of its delicate and extremely rich taste. In 2007, "Thanh tra Hue" was granted a Collective Trademark Certificate (NHTT) by the Department of Intellectual Property (NHTT), owned by Thuy Bieu Agricultural Cooperative, "Thanh tra Hue" is protected. Households that are commercial banks receive support from local authorities at all levels in supporting legal procedures, building and supervising exploitation activities to promote efficiency. This article examines the current situation of using and exploiting the collective brand "Thanh tra Hue"  in  Thua  Thien  Hue  province; Proposing solutions to improve efficiency in the exploitation and development of the collective brand "Thanh tra Hue" in Vietnam and around the world, promoting the potential value of intellectual property with   regional   specialty   elements Vietnamese locale.