ETHNIC MINORITY COMMUNITY EDUCATION, USING ETHNIC MINORITY LANGUAGE THROUGH THE RADIO, TELEVISION: A CASE STUDY OF CO HO PEOPLE IN LAM DONG, VIETNAM

Abstract

Lam Dong is a mountainous province in the south of the Central Highlands of Vietnam. The locality is inhabited by a large number of ethnic minority people, including Co Ho, Ma, Chu Ru, M Nông, Raglai, XTiêng, etc. Some ethnic minorities in the Northern provinces migrating to this area include Hoa, Tay, Nung, Thai, Muong, etc. However, most of them are Co Ho people. This article will analyze and indicate the important role of communication activities in ethnic minority languages in general, radio and television activities in particular in educating the ethnic minority community, in case of Co Ho ethnic group in Lam Dong. The main method used are questionnaire survey and in-depth interviewing with two subjects: the person performing radio and television broadcasting in Co Ho ethnic minority and the Co Ho ethnic group in Lam Dong. The fact is that the majority of Co Ho people want to access radio and television programs through their language because of the usefulness of their lives, but it is difficult to do so because of living conditions, technical conditions, cultural habits... Therefore, it is necessary to have specific and appropriate solutions to promote the role of this activity to meet the needs and urgent needs of the Co Ho people in particular, the ethnic minorities in general.