Impact of religiosity on green purchase intention: A study of Vietnamese consumer
Abstract
The purpose of this article is to apply the Norm Activation Model to examine the impacts of religious beliefs (intrinsic religiosity, extrinsic religiosity spirituality, karma belief) on green purchase intention. This is the first assessment on the impact of religious beliefs on the green purchase intention of Buddhist and nonreligious groups in Vietnam...
điểm /
đánh giá
Published
2024-04-20
Section
ECONOMICS AND BUSINESS