54. A DIGITAL COMMUNICATION MODEL CENTERED ON ACCREDITATION IN HIGHER EDUCATION INTERNATIONALIZATION STRATEGIES

Tóm tắt

This article proposes a digital “accreditation-centered” communication model in the context of higher education institutions promoting internationalization while simultaneously meeting the requirementsm for quality assurance and accreditation. The study employs a qualitative approach, analyzing secondary
documents and selectively comparing international studies, reports, and experiences; thereby clarifying the concept and approach of digital communication models associated with accreditation, analyzing the context of internationalization and the role of quality accreditation. It also synthesizes several theoretical
frameworks on digital communication and marketing in higher education. Based on that, the article proposes a digital communication model that is “accreditation-centered” and suggests some directions for its application in Vietnamese higher education institutions. The research also opens the door to further experimental surveys and case studies to verify, refine, and improve the model