ENHANCING THE TOURISM DESTINATION COMPETITIVENESS OF THUA THIEN HUE PROVINCE

Abstract

This research is aimed to test the factors impacting on tourism destination competitiveness of Thua Thien Hue province. The study is based on primary data collection gathered from 209 tourists in Thua Thien Hue province, and then processed with statistical tools in SPSS: descriptive statictic, internal reliability with Cronbach's Alpha, exploratory factor analysis (EFA) and multiple linear regression. The results have identified six factors that affect tourism destination competitiveness of Thua Thien Hue province including: endowed resources, created resources, supporting resources, situational conditions, destination management and demand conditions. Based on the findings, several suggestion are recommended to enhance the competitiveness of Thua Thien Hue province tourism destination.

Keywords: Tourism, Thua Thien Hue province tourism, tourism destination competitiveness.