RELATIONSHIP BETWEEN THE DEGREE OF INNOVATION AND BUSINESS RESULTS OF ENTERPRISES: A CASE STUDY OF ENTERPRISES IN THAI BINH PROVINCE

Abstract

The study aims to examine the impact of innovation-driven activites on
innovative outcomes based on a sample size of 250 observations collected
through questionnaires from businesses in Thai Binh province. Using the OLS
method of multivariate regression analysis, the study provides evidence of the
positive, statistically significant influence of internal business factors on
innovation goals including innovation strategy, culture, partnerships,
technological capabilities, and innovation levels affecting the performance of the
enterprise. The results show that breakthrough innovation activities,
compatibility with other parties in the process, and self-innovation capacity are
factors that play an important role on the outcome on both testing models. Based
on the research results, some policy implications and future research directions
are also proposed.