MODEL OF FACTORS AFFECTING THE INTENDED USE OF E-LEARNING IN TEACHING AND LEARNING AT HUE COLLEGE OF ECONOMICS – HUE UNIVERSITY

Abstract

By using Factor analysis and Cronbach's Alpha coefficient testing for building the measurement system, the autors thorough analyzed the data by confirmed factor analysis and the structural model. The results show that the match of the data to the market, in which there are 3 factors affecting the intention of students to use E-learning as follows: Perceived Usefulness, Interactivity and Ease of use; 4 factors affecting that of teachers are Perceived Usefulness, Interactivity, Ease of use and Personal Visualization. As a result of the study, the only difference found out between the structural models applied to the two groups is that the Personal Visualization which only affects on the teachers’ intention of to use E-learning. In conclusion, through modeling the factors affecting the intention of both teachers and students, this research aims to promote the application of E-learning in teaching and learning at Hue college of Economics - Hue University.