THE IMPLEMENTATION OF STRATEGIC INNOVATION MANAGEMENT AND ITS EFFECT ON FIRM INNOVATION PERFORMANCE IN INDONESIAN WOMEN ENTREPRENEUR ASSOCIATION

Tóm tắt

Entrepreneurship provides opportunity for women, due to its flexible participation characteristic. Entrepreneurial activities for women would not only provide economic benefit, but also positive social impact for them and their families. However, entrepreneurial business performance requires great management effort over various aspects. One key aspect that would be focused in this research is the management of innovation. This study aimed to investigate Firm Innovation Performance based on the effect of factors such as Product Innovation, Process Innovation, and Market Innovation. The object of the research was the West Java Chapter of Indonesian Women Entrepreneur Association.