LỆ CHI, HOÀNG, Viet Nam
-
Tạp chí Kinh tế & Phát triển No. 197 (2013) - NGHIÊN CỨU - TRAO ĐỔI
The impact of communication effectiveness on word of mouth - a case of cellular service subscribers in Vietnam
Abstract PDF (Vietnamese) -
Tạp chí Kinh tế & Phát triển No. 221 (2015) - ARTICLES
The impact of marketing communication eiTectiveness on word of mouth: a case of cellular service subscribers living in rural areas
Abstract PDF (Vietnamese)