Factors affecting green entrepreneurial intention of Banking Academy students

Abstract

This research studies factors impacting the intention of green entrepreneurship among Banking
Academy students. Surveys were handed out in 01/2023 to collect answers from 300 students who are
the second, third and fourth year ones in almost all majors at Banking Academy. Data were evaluated for
reliability by Cronbach’s alpha coefficient and Exploratory Factor Analysis, then put into multiple regression
analysis and difference tests. Regression results show that 6 factors positively affect students’ intention
to start a green business, with perceived feasibility being the strongest influencing factor, followed by
government support, educational environment, subjective norms, funding sources, and perceived desire. This
study provides implications for the educational environment, society, and the government on facilitating and
supporting Banking Academy students to build green enterprises.