BENEFITS OF JOINING THE GREEN SUPPLY CHAIN IN COFFEE PRODUCTION: RESEARCH OF TAY NGUYEN, VIETNAM

Tóm tắt

This paper aims to analyse and discuss the benefits of coffee-growing households when participating in the green supply chain in production. Coffee is mainly produced in Tay Nguyen, VietNam, accounting for 94% of agricultural land. Due to the increasingly strict demands of consumers, they demand a higher level, to meet the needs of customers, coffee growers in Tay Nguyen, Viet Nam must change the way of production according to "Green" coffee. The research confirms that there are economic, social, and environmental benefits when participating in the green supply chain in coffee production.