THE ROLE OF COMMUNITY-BASED ENGLISH IN SUSTAINABLE TOURISM DEVELOPMENT IN CON DAO: INSIGHTS FROM EXPERTS AND LOCAL TOURISM STAFFS
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https://doi.org/10.54607/hcmue.js.23.3.5494(2026)Abstract
As sustainable tourism develops, especially in regions with great ecological and historical interest, there has been a growing concern that local communities should be integrated into the development strategy. Being a far-flung archipelago with peculiar ecological, historical, and spiritual values, Con Dao presents both local and international tourists with unique communication issues. This paper examines how community English contributes to sustainable development from the perspectives of experts and local tourism employees. We conducted in-depth interviews with 15 participants who comprised heritage professionals, tourism administrators, and community members who were directly affected by the tourism industry. The findings indicate that English proficiency plays an important role beyond basic communication. The local communities are required to have this skill to share history, manage tourism, and to help them survive the limited resources that are usually experienced in the island setting. Nevertheless, there is also a conflict situation in this case. The lack of equal access to language education in the community seems to enhance inequalities in the economic opportunities on the island, as well as the capacity of the local residents to engage in the tourism industry. In conclusion, sustainable tourism models for isolated destinations such as Con Dao should treat community English as a valuable socio-cultural resource rather than merely a professional skill.Downloads
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