Factors affecting the tourist’s behavioural of booking tours via online network in the new stage: Case of Ho Chi Minh city

Các yếu tố ảnh hưởng đến hành vi của khách hàng khi đặt tour du lịch trực tuyến trong bối cảnh mới: Trường hợp Thành phố Hồ Chí Minh

  • Bui Mai Hoang Lam
DOI: https://doi.org/10.58810/vhujs.8.3.2022.323
Từ khóa: theory of planned behavior (TPB), technology in tourism, technology acceptance model (TAM), tourism

Tóm tắt

With the rapid development of society in the era of information technology, the tourism industry is also required to connect with new revolutionary technology tools to increase exploitation efficiency. In addition, recently, the impact of the COVID-19 epidemic has caused heavy damage, especially to the tourism industry in Vietnam and around the world. The article focuses on analyzing the factors affecting the Behavioural Intention of the tourist via online networks. The study was conducted  using quantitative and qualitative methods based on a survey of 355 tourists in Ho Chi Minh City. The results show that the most important factor affecting the Behavioural Intention to purchase an online tour is Perceived Behavioral Control (β = 0.449), Subjective Norm (β = 0.261), and Perceived Usefulness (β = 0.230).

điểm /   đánh giá
Phát hành ngày
2022-09-20
In ra
Tập. 8 Số. 03 (2022): TẠP CHÍ ĐẠI HỌC VĂN HIẾN
Chuyên mục
Bài viết