Analysis of factors affecting the awareness probability about the fair-trade model of the coffee farmers in Xuan Truong commune, Dalat city, Lam Dong province

Phân tích các yếu tố ảnh hưởng đến khả năng nhận biết mô hình thương mại công bằng của nông hộ trong sản xuất cà phê tại xã Xuân Trường, Tp Đà Lạt, tỉnh Lâm Đồng

Tóm tắt

Fair-trade in coffee production offers an opportunity to improve farmers’ position in the market. The research has used a multinomial logit model with the MLE method to analysis the factors affecting the awareness probability about the fair-trade model of the coffee farmers Data were collected by directly interviewing 220 farmers in Xuan Truong Commune, Da Lat City, Lam Dong Province where the fair- trade model has been applied to coffee production at the Cau Dat coffee cooperatives. The results showed that the awareness probability of farmers about the fair-trade coffee model was   21,68% while there was only 0.12% of famers knowing this but not clear. In addition, factors affecting the awareness probability in the fair-trade coffee model are educational level, experience, communication, understanding of fair-trade, and coffee cultivation; of which communication and understanding of fair-trade positively influencing the farmers' awareness.