FLOATING MARKET TOURISM IN CAN THO CITY: CURRENT STATUS AND DEVELOPMENT SOLUTIONS

Abstract

The aim of this research is to analyze the current status of floating market tourism in Can Tho city by the methods of documentary, quantitative and qualitative research. The findings reveal that floating market tourism has significant potential resources to attract tourists by floating markets’ history and culture, unique products, trader’s daily life, and connection with other tourist attractions. Nonetheless, there are some difficulties for the development of floating markets in Can Tho such as lack of synchronization in infrastructure and material basics development, lack diversity and attraction in tourism products and services, tourism development lacking participation from the local community, the weakness in tourism promotion and in the management of related authorities. Therefore, tourists' geneal satisfaction level to floating market tourism in Can Tho is evaluated at above average level. This paper also proposes some solutions to improve quality floating market tourism and increase tourists' satisfaction level to floating markets in Can Tho city.