Brand management through image and culture

Abstract

Brand image is a concept that includes the following elements: Making a visual impression and entering the public’s consciousness. These factors make brands really strong and leave a mark in the hearts of consumers. Therefore, a brand manager must be someone who knows how to create an image for the brand, and at the same time have cultural dialogues in the process of developing awareness of that image. The article will deeply analyze the concepts of visual impression and cultural dialogue, thereby applying economic - cultural - social knowledge to clarify the management journey of strong brands. In addition, the article mentions the relationship between brand identity and cultural factors that make a brand different. These are the factors that help creators shape their thoughts and inspiration when building and designing brands.