Factors affecting the working motivation of sales staff: A survey of the supermarket chains in HCMC

Abstract

This study determines and measures the effect of working motivation of sales staff in supermarket chains at Ho Chi Minh City. The data are collected from 205 valid survey forms and analyzed results using quantitative analysis method. The results show that: (i) Nature of work; (ii) Salary and compensation; (iii) Working conditions; (iv) Promotion and career development; (v) Relationship with leaders; (vi) Relationship with colleagues - are the six criteria that influence the working motivation of sales staff. In particular, the Salary and compensation variable has the strongest impact on the working motivation, whilst Relationship with colleagues and Relationship with leaders are the second and the third position respectively. The findings of this study help supermarket chain managers pay attention to financial and non-financial compensation policies that increase the working motivation of sales staff at supermarket chains.