Solutions for Developing the Distribution of Vegetables through Market and Supermarket System in Ha Noi City

Abstract

      This study was conducted to understand the current situation of the distribution of vegetables through market and supermarket system in Ha Noi, to analyze factors affecting it and to propose some solutions to develop the production and distribution of vegetables to reduce risks for producers. According to interviews with producers, 82.31% and 4.04% vegetables produced in Ha Noi were distributed to markets and supermarkets, respectively. Households engaged in new-type cooperatives and enterprises supplied 90-95% of their products to supermarkets and canteens, while others in the Agriculture Cooperatives and Agricultural Service Cooperatives sold 90% of their products to markets. The distribution of vegetables through markets and supermarkets is achieved through two mainstream channels in Ha Noi, however, they also have different advantages and disadvantages. The study indicated that it is necessary that all these channels exist in Ha Noi. The paper proposes four solution groups: (i) Innovating planning, encouraging and establishibg linkages, monitoring and supporting marketing promotion; (ii) Supporting the establishment of new-type cooperatives and enhancing the management capacity for actors in the production and distribution of vegetable commodities; (iii) Investing more infrastructures for the of market system, and (iv) Strengthening the provision of information and helping consumers in identifying the origin of vegetables and benefits from the consumption of vegetables.