Vietnames companies and the thought of modern marketing management
Abstract
Marketing plays a particularly important role in the corporateadministration. The article distinguishes the different concepts of demand, desire,exchange, transaction and transfer; clarifies the causes of formation and thecomponents of marketing, the process of developing views on the role of marketingin business organizations; defines the business and marketing philosophies andtheir development process.
điểm /
đánh giá
Published
2020-02-21
Issue
Section
RESEARCH – DISCUSSION: ECONOMY - MANAGEMENT