Promoting danang users’ acceptance attitude toward mobile health services
Abstract
Mobile health services (mHealth) consist of technology-based applications to connect patients and medical doctors from different physical locations. By integrating three theoretical approaches of e-servicescape, technology acceptance, and health behavior, this study aims to examine important factors that influence different types of customers’ acceptance attitude toward mHealth. By conducting a survey on 480 people from Danang city and employing PLS-SEM to analyze the collected data, results shows that affective attitude, perceived usefulness, subjective norms directly and positively impact behavioral attitude. Two factors of the e-servicescape (including information quality and online customer review) indirectly influence different types of acceptance attitude toward mhealth use. Findings from this study offer some important suggestions for mHealth app developers/businesses, health facilities and Government bodies/agencies to promote the acceptance of mHealth widely.