APPLICATION OF ANALYSING LINK NETWORK OF ASSOCIATED PARTIES IN TOURISM AT DA NANG DESTINATION

Abstract

Researchers have used network theory widely in the context of tourism destination. The travel destination is described as the place requires the cooperation and collaboration among stakeholders to create the product for tourists. The main advantage of network theory has been the quantitative of behavior of the stakeholders at a travel destination. This article discusses the results of the application of analyzing technical which is used to research the link network between concerned parties in term of management and marketing. The research results have identified the characteristics of the network structure; assess the links of cooperation between stakeholders; and the role and position of the actors in the network.

Keywords: Tourism; network analysis, stakeholders, network structure, Danang