EXPRESSED ISSUES TO ENHANCE COMPETITIVENESS IN TOURISM IN THE ISLAND AND SEA OF KHANH HOA

Abstract

Khanh Hoa is one of our central provinces with great potentials and advantages to develop island and sea tourism.However, in reality,this areahas not been developed fullyits potential. Therefore, the competitiveness of Khanh Hoa tourism is quite limited compared to other similar destinations in Viet Nam as well as other tourist destinations in the region and on the world. Based on a theoretical approach about competitiveness in general and destination competitiveness, the articleis hoprd to identify the limited aspects, issues and recommendations to improve competitiveness in tourism in the island and sea of Khanh Hoa.

Keywords:Island and sea tourism, comprtitiveness in tourism, Khanh Hoa tourism.