SITUATION ANALYSIS AND SOLUTIONS UPGRADING MADARIN ORANGE VALUES CHAIN LAI VUNG DISTRICT, DONG THAP PROVINCE

Abstract

Citrus reticulata has various competitive advantages compared to other plants. However, production and distribution of Citrus reticulata have still been in difficult situation due to fluctuations in quantity and price. The study applied the value chain approach of Kaplinsky & Morris (2001), the ValueLinks method of GTZ (2007). The research objective is analysing Idor Longan's value chain and propose appropirate solutions for sustainable development of Citrus reticulata in Lai Vung district, Dong Thap province. The research results show that the added value and net added value from each chain actor, channel and the whole chain are rather to high. Nevetheless, the vertical and horizontal links are not tightly bound and the outcomes are not harmonious. It is therefore necessary to apply technology and strengthen linkages between all variables through cooperation contracts, support from raw materials, production, collection, preliminary processing, distribution and marketing, diversification of products and support of the Authorities. Especially promote directly from exporters firms and retailers outside the province with farmers by contracts and according to market demand.

Keywords: Value chain, added value, net added value, Citrus reticulata, Lai Vung Dong Thap