MARKETING SPECIALIZED TOURISM PRODUCTS IN KHANH HOA PROVINCE FOR RUSSIA AND CHINESE TOURISTS

Abstract

The development of specific tourism products of localities must have a long-term and specific strategy, closely related to many factors such as products, product quality, uniqueness and attractiveness of natural resources. tourism, infrastructure, marketing policy... This article will clarify the contents related to marketing tourism products, tourism specific to Khanh Hoa province for the existing international market. The article uses research methods to collect data, systematic analysis, expert interviews, and field investigations and surveys to identify target markets for specific products in Khanh Hoa province. The author's research is the basis for local tourism agencies to better define the characteristics of the Russian and Chinese tourist markets, thereby building marketing strategies for their specific tourism products