STRATEGIC SOLUTIONS FOR ENHANCING THE COMPETITIVE CAPACITY OF DONG THAP PRINTING AND PACKAGING JOINT STOCK COMPANY

Abstract

Research Topic Strategic Solutions for Enhancing the Competitive Capacity of Dong
Thap Printing and Packaging Joint Stock Company during the Period 2020–2024. Grounded
in an analysis of both internal and external competitiveness through the EFE, IFE, CPM,
and SWOT matrices, the findings reveal that the Company possesses significant strengths in
technology, product quality, and customer service. However, limitations remain in market
share, human resources, and product innovation. Externally, favorable conditions arise
from trends such as eco-friendly packaging and digital transformation. At the same time, the
Company is confronted with fierce industry competition and major challenges stemming from
raw material price fluctuations. The study proposes seven strategic directions toward 2030,
namely: (1) Brand repositioning; (2) Customer diversification; (3) Financial consolidation;
(4) Distribution network expansion; (5) Human resource development; (6) Investment in
green technology and digital printing; (7) Optimization of raw material management and
cost efficiency. The overarching objective is to build sustainable competitive advantages,
expand market share, and elevate the brand to a national scale.