Factors Attracting Vietnamese Tourists to Visit Korea

Abstract

The tourism industry significantly contributes to the gross national economic product in many countries, promoting cultural exchange and understanding between people from different countries. This article employs exploratory factor analysis (EFA) to identify factors influencing the travel intention of Vietnamese tourists to Korea, given the economic integration between the two countries. The study found that Vietnamese tourists mainly visit Korea because destination image, cultural similarity, culinary background, and Hallyu. Path analysis reveals that responsiveness and price do not correlate with customer satisfaction. For Vietnam, it is essential to implement timely policies and measures to protect the environment and create a clean and beautiful atmosphere that is suitable for tourists, ultimately building a positive image of Vietnam in the eyes of international visitors. Travel agents, travel service companies, restaurants, and hotels to stimulate the local tourism market by reducing prices for domestic tourists, promoting tourism products, and offering reduced entrance fees. Businesses can also offer travel packages with preferential policies for foreign tourists to boost demand.