Barriers to using mobile payment services by Vietnamese students: A study at universities in Hanoi

Abstract

The study aims to demonstrate the impact of barriers on students’ intention to use mobile payment
services in Hanoi. Barriers are divided into two groups, functional barriers and psychological barriers, which
play an important role in shaping innovative decisions in students’ behaviors. The study was conducted by
online survey from 387 university students in Hanoi city used for analysis, then the collected data used to
analyze and test the hypotheses proposed in the study by Smart PLS 3.1 software with PLS-SEM analysis
method. The results show that usage barriers, value barriers, risk barriers and traditional barriers have a
negative impact on the intention to use mobile payment services. While, there is no evidence to prove the
relationship between image barrier and intention to use mobile payment service of Hanoi students. Based
on the research results, the author proposes a number of recommendations to promote the intention to use
mobile payment services, contributing to attracting and developing the application of services using new
technologies in transactions.