AN ANALYSIS OF THE FACTORS AFFECTING ON DOMESTIC TOURIST SATISFACTION FOR QUALITY OF SERVICES IN SAM MOUNTAIN NATIONAL TOURISM AREA, AN GIANG PROVINCE

DOI: 10.18173/2354-1067.2020-0081

Tóm tắt

This research was conducted in Sam Mountain National Tourism Area (SMNTA), An Giang province in older to evaluate the factors influencing on the domestic tourist’s satisfaction for quality of tourist’ services. There were 150 domestic tourists interviewed with the questionnaire of 19 preset variables. The analysis models with Exploratory Factor Analysis (EFA) and Multiple Linear Regression Analysis (MLRA) were both applied in. The result shows that, in all of factors categorized into four following groups: (1) Infrastructure, (2) Labour, (3) Tourism activities, (4) Supplemental elements, the group 2 – Labour has the highest score of the process, accounting for 34.9% of the variation of dependent variable (satisfaction), meaning that it has the strongest influence on domestics tourist’ satisfaction for tourist services. The group 3 – Type of activities, and 1 - Infrastructure explain 31.9% and 20.3% of the variation of dependent variable respectively. The group of factors 4 – Supplemental elements has less affecting tourist’s satisfaction, only accounts for 11.5%