In the period 2000-2010, the foreign sector witnessed a quantitative and qualitative rise, becoming a crucial part of Vietnam?s economy. Foreign direct investment (FDI) accounts for around 20% to 30% of the gross investment. In past years, attention has been only paid to the number of FDI projects and their registered capital, instead of their quality. Moreover, together with shortcomings in the infrastructure, inconsistency in investment attraction policy and inefficient promotion and communication policies made Vietnam?s business climate less attractive in the eyes of foreign investors. Therefore, from the marketing approach, the paper is to extend several measures to improve the FDI attraction in Vietnam, making it an ideal business environment for both local and foreign investors.http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=54653177-be5c-412b-93f3-a686af66ee4f
