Does Psychological Capital Drive the Effort of Marketers?

Abstract

This study attempts to answer the question “Does psychological capital drive the effort of marketers?” Using a survey data set collected from 364 marketers working for various types of firms in Ho Chi Minh City, we found that each component of psychological capital has a direct and positive impact on job effort of marketers. These findings suggest that firms could enhance the effort of marketers in performing their job by establishing a human resource management system focusing not only the human capital but also on the psychological capital of marketers.http://jabes.ueh.edu.vn/Home/SearchArticle?article_Id=e0171f79-0cbd-4495-b59f-3c5f8e029ae0